PNN
Indore (Madhya Pradesh) [India], August 29: IRIS GROUP BY BHARAT JAIN, a premier real estate builder and developer in Madhya Pradesh, has officially signed renowned television actress Shubhangi Atre as its official brand endorser for a two-year tenure extending up to August 2028. Widely celebrated for her iconic role in the hit television show Bhabiji Ghar Par Hain!, Atre will represent the corporate brand as it prepares to rapidly scale its regional presence under the visionary leadership of Director Bharat Jain, a highly credible and trusted name in Central India's real estate sector. Alongside this major signing, the group proudly unveiled its core consumer philosophy, "Apna Ghar, Apni Pasand Se" (Our Home, By Our Choice), reflecting their deep commitment to offering customizable, high-quality living spaces tailored to the distinct desires of every modern homebuyer.
Driven by this empowering philosophy, Mr. Bharat Jain showcased a robust portfolio expansion featuring more than 10 active and upcoming projects spanning premium plotted townships, luxury bungalows, high-rise buildings, and elite apartments across Indore and adjacent upcountry markets. Mr. Jain emphasized that Indore, proudly holding its title as India's cleanest city and the commercial capital of the region, possesses staggering economic potential and real estate growth dynamics. By aligning with a highly relatable and household face like Shubhangi ji for the next two years, the group aims to significantly deepen its market presence, amplify brand recall, and connect with prospective families looking to build their dream homes exactly the way they envision them.
Expressing her excitement about entering this multi-year partnership, Shubhangi Atre stated that Indore holds a special place in her heart for its cleanliness, rich culture, and incredible development trajectory, making it an honour to partner with a reliable brand like IRIS Group. She highlighted that the tagline "Apna Ghar, Apni Pasand Se" resonates deeply with her because real estate is about securing a legacy, building lifelong dreams, and celebrating individual choice. Through this collaboration, she looks forward to representing a real estate group that consistently delivers architectural innovation, strict structural quality, and genuine value across Madhya Pradesh's fast-growing urban landscapes.
The timing of this mega brand campaign aligns perfectly with Indore's macroeconomic boom, where enhanced highway connectivity, expanding metro lines, and pro-business policies are attracting unprecedented domestic and NRI property investments. IRIS Group is uniquely positioned to satisfy this rising demand by extending its footprint beyond core municipal limits into strategic upcountry locations, bridging the gap for luxury and organized living in surrounding tier-2 and tier-3 manufacturing hubs. Their diverse product pipeline ensures that whether a buyer is seeking a plot to design a custom villa or a modern high-rise apartment, their property will be backed by the signature transparency and engineering excellence that Mr. Bharat Jain's team is celebrated for.
Operated under Aadish Venture Pvt. Ltd., IRIS Group has successfully developed landmark residential communities across Central India, including Iris Premium, Iris Park, Iris Nest, and Iris Corridor. Moving forward, the company continues to redefine urban living standards by putting the buyer's aspirations first, ensuring that every project remains a true reflection of the customer's personal taste and lifestyle needs. For further corporate details, property bookings, or media inquiries regarding upcoming project launches, prospective buyers and partners are encouraged to visit the company's official corporate platform at theirisgroup.in.
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IRIS Group Signs TV Star Shubhangi Atre as Brand Endorser Until August 2028
