PRNewswire
Singapore, October 5: LG Electronics (LG) Singapore is bringing Korean culinary craft and LG kitchen technology together through the LG x Chef Son Jongwon Showcase on 30 September. The media preview pairs LG's premium built-in kitchen innovations with the precision and artistry of Michelin-starred Chef Son Jongwon, showing how K-Tech can elevate the way modern homeowners cook, host, and live.
The collaboration arrives in Singapore with a clear proposition: the most inspiring kitchens combine refined design with intelligent technology that makes cooking feel more intuitive, precise and enjoyable. Through Chef Son's culinary lens, LG's built-in appliances are presented not merely as tools, but as a complement to the chef's expertise, enhancing every stage of the process with precise temperature control, effortless preparation and confident hosting at home.
K-Tech Meets Korean Culinary Mastery
Chef Son Jongwon, the Michelin-starred Executive Chef behind Seoul's sought-after Eatanic Garden and L'Amant Secret, brings a deep familiarity with LG's built-in kitchen technology to the Singapore showcase. Across his regional activations with LG, Chef Son has demonstrated how premium built-in appliances can meet the demands of serious cooking, from the responsive precision of induction heat to the intelligent steam technology of the built-in oven.
"As a chef, I value both precision and consistency. Working with LG has shown me how thoughtful technology and design can support the way we cook, while still allowing creativity and the character of the food to remain at the centre of the experience," said Chef Son Jongwon.
"At LG, we believe the kitchen is one of the most meaningful spaces in the home," said Mr. Fabian Kunho Lee, Managing Director of LG Electronics Singapore. "It is where people come together, where creativity takes shape and where everyday meals can become lasting memories. Our collaboration with Chef Son Jongwon celebrates what becomes possible when world-class culinary craft meets intelligent, thoughtfully designed kitchen technology. We are delighted to bring this showcase to Singapore and share a more elevated vision of what the modern kitchen can be."
LG Built-In Kitchen: Designed for Precision, Built for Modern Living
At the heart of the LG x Chef Son Jongwon Showcase is LG's premium built-in kitchen lineup: a suite of connected appliances that combines quiet intelligence, precise performance and refined
design into the modern home. Created for homeowners who take pride in cooking and hosting well, the lineup reflects LG's vision for a kitchen that feels intuitive and elevated.
The showcase setting is further elevated with iconic design pieces from Fritz Hansen, featuring legendary creations by Arne Jacobsen and Poul Kjærholm. Highlighted pieces include Fritz Hansen icons such as Arne Jacobsen's Series 7™, Egg™, and Swan™, alongside Poul Kjærholm's PK80™and PK31™, chosen for their timeless, premium aesthetic and their ability to complement LG's refined vision for the modern kitchen and living space.
The LG Induction Hob (CI7Z2438BA) delivers up to 7.4kW of power across four zones, including two Flex Zones, with Hob Hood Activation for seamless, hands-free cooking. The LG Built-In Oven (WSED7667M) brings professional-grade versatility to the home with 42 Auto Cook Programs, Full Steam technology, and a precision 4.3" LCD touchscreen. The LG Hood (HCEZ2426S) helps maintain a cleaner kitchen environment with maximum airflow of 830m³/h, three suction levels plus Boost, and two washable grease filters. Completing the cooking suite, the LG Microwave Oven (MJ3965BGS) features Smart Inverter technology, Infrared Heating, and Healthy Fry capability for greater flexibility in everyday meal preparation. The range is complemented by the LG InstaView® Door-in-Door Refrigerator (GS-X6104EV) with Linear Cooling and an Auto Ice Maker.
All products connect seamlessly through the LG ThinQ® platform, bringing intelligence, convenience, and effortless control to the kitchen.
Explore LG's Built-In Kitchen Range
Discover LG's premium built-in kitchen lineup, including the Induction Hob, Built-In Oven, Hood, Microwave Oven, and InstaView® Door-in-Door Refrigerator, at the LG Online Brand Store and major retail outlets nationwide.
About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates four business units locally – Media Entertainment Solutions, Home Appliance Solutions, Eco Solutions, and Business Solutions. In recognition of its vision to enrich people's life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor's and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.
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LG Electronics Singapore Showcases Premium Built-In Kitchen Innovations with Michelin-Starred Chef Son Jongwon
